2Be Projects were tasked with branding the launch event for Jaybird’s highly anticipated new wireless headphones, the TARAH PRO.
To appeal to influencers and media in the running and athlete community, 2Be Projects created large branded wall decals and signage that both highlighted the new product and provided a fitting backdrop for Instagram worthy photos.
- Rebranding the entrance to Bronte Surf Club’s
- Installed false walls to educate on the key features of the product
- Created photo moments and opportunities using creative graphics
All guests walked away feeling further educated around the brand and its direction. The key visuals on display and the branding in such a key location amplified the healthy, outdoors lifestyle of those attending.